Internet marketing has become the most important advertising strategy available to your business. That’s a bold statement, but the truth is that so many people use online methods to find products and services that no company can afford to ignore that activity. In addition, online marketing offers advertisers an incredible amount of audience targeting ability—far more powerful than showing a TV commercial, billboard, or mailer to thousands of people who aren’t interested. Search engine optimization is simply the most effective—and most cost-effective—form of digital marketing that exists today. At PalmettoSoft, we provide the best quality SEO services for all local Columbia based small, medium & level businesses.
Organic SEO is the foundation of any successful long-term digital marketing strategy. It describes the complex set of ongoing activities that Columbia SEO experts execute in order to keep the various pages of your organization’s website near the top of the Google and Bing search results. The search engine ranking algorithms examine many different aspects of your website and associated accounts, such as business directories and social media platforms, to anticipate how much value search engine users will gain from your site. Effective organic SEO for a Columbia, SC business means adhering to best practices while also constantly monitoring changes to ranking algorithms and technologies, changing course when necessary to stay as competitive as possible.
We use data analytics as the driver of many of our account related decisions!
In recent years, Google Ads has become one of the most powerful tools available to any organization that is interested in reaching a targeted audience. This versatile method allows you to spend as much as you want on your campaign, only charging you when someone actively responds to your message. Launch your campaign under the management of our Google Ads experts.
We constantly analyze/adjust data to optimize your Ads campaign!
Online reputation management in Columbia, SC is a relatively new field that has arisen in response to the intense competition between businesses on the Internet. As factors like customer reviews, star ratings, and social media posts have become more prominent, they hold an enormous potential for impacting an organization’s relationship with current and future customers, both positively and negatively. When handled by digital marketing experts in Columbia, SC, online reputation management can ensure that inaccurate and even malicious activity online does not unfairly drive away business, and that those who discover your organization online see you in your best light.
We push the bad content past page #3 on Google and beyond!
Top-notch web design in Columbia, SC is the cornerstone of your successful online marketing strategy. Without a great website that captures your audience’s attention, effectively communicates your message, and moves that audience further down the sales funnel, your other marketing efforts will be doomed to fail. Having the same team build your website and optimize it for search engine performance, as well as link it to your Google Ads and social media marketing activities, results in a streamlined strategy that both saves you money and makes you more money faster.
We use our in house 10 Step Web Design Process to build sites!
Don’t settle for a website that just looks great. Let us optimize one that fits your company, your audience, and your message perfectly.
With search engines functioning as the public’s favorite method for finding information on nearly any
topic, Columbia SEO services are vital for any local company that is interested in attracting the attention
of potential customers. Without a carefully planned, aggressive, and responsive SEO strategy
in place, a website is destined to spend its life many pages down in the Google search results, with
nearly zero visibility among the people in its target audience.
For well over a decade, PalmettoSoft has been powering our clients’ websites to the top pages of search
results for multiple high-value keyword phrases, keeping them intensely competitive and ensuring them
a large share of the search engine market within their field. We accomplish these consistent great
results by practicing responsible, proven methods based on unchanging “best practices,” and also by
responding to the latest changes in the world of keyword search to make sure our clients always have
Unfortunately, it is common for companies to give up on Columbia SEO services, discouraged by
unfulfilled promises or bad experiences with SEO providers in the past. But a look at our portfolio of
successful campaigns, managed with consistent great results over many years, shows that at
PalmettoSoft, we know how to balance aggressiveness with patience. We don’t push our clients’
websites to perform well in the search results too quickly, and we never use deceptive, “cheating”
tactics to get what we want from Google and the other search engines. Get in touch with us to chat
about our philosophy and practices, and to find out what Columbia SEO agency done right really looks like.
First, I want to say that PalmettoSoft is a great company to work with. Very hands-on and responsive and pro-active – I wish we had started together a few years ago! I TRULY appreciate all of the extra effort your team has put into my account.
PalmettoSoft has played an integral role in optimization of our website. The team took the time to understand our unique business model and is constantly offering suggestions in ways to garner more traffic to our website.
Their up-to-date knowledge on SEO strategies has propelled our site to the 1st page of all the major search engines which in turn increases raffic to our site and dollars to our bottom line!
Rhett, this Newsletter that PalmettoSoft developed for us looks awesome; you and your team crushed it.